Signing Promedia

I’m happy to announce that we signed a framework agreement with Promedia and its 13 local newspapers. Read press release below.

Stay posted for more client announcements as these coming month will be super busy.

Press release, Stockholm 28 sep 2010

Promedia signs framework agreement with Shoot it live to live publish video and photos to its 13 local newspaper websites

The Promedia Group consists of 13 local papers were Nerikes Allehanda ( and Vestmanlands Läns Tidning ( are the largest sites with about 140,000 respectively 95,000 visitors each week.

– Live reporting is something we are investing heavily in and with Shoot it live the Promedia newspapers will offer visitors even better live reporting with photos and video, says Stefan Källström, Project Manager at Promedia

Nerikes Allehanda ( kick started its live reporting with Shoot it live during the summer and have so far live published more than 15 times. Everything from student celebration, O-ringen (orientation race), football matches to the royal visit in Örebro.

Vestmanlands Läns Tidning ( has quickly begun live publishing with Shoot it live. During the Election Day, live published photos from both the Alliansen and the Röd grönas premises and before that from the Allsvenskan hockey premiere.

– At we continuously look for ways to improve ourselves. With Shoot it live, our visitors now can see the latest photos live from the field. Recently we live published from the Alliansen and the Röd grönas premises which was extremely popular with our visitors, says Kenneth Eriksson, Form and Presentation Manager at Vestmanlands Läns Tidning

– We are very pleased that Promedia choose to live publish with Shoot it live. Live reporting is equally suitable for both national and local newspapers and is something that visitors really appreciate, says Martin Levy, Founder and CEO Voogly AB.

Promedia operates newsprint and distribution operations in central Sweden and consists of the former NA and VLT groups’ activities. The company is part of the Stampen Group.

Shoot it live helps newspapers to live publish professional photos and video clips. The service is intended for websites, where on-the-field photographers publish photos and video clips of current events live as they unfold, from any location with 3G coverage. Shoot It Live / Voogly AB (previously Livebloggen) was founded 2008 and is today used by Scandinavia’s largest newspapers in their online publications.

Shoot It Live:
Shoot It Live News:
Shoot It Live Press (picture/logo):

For more information, please contact:

Martin Levy, Founder and CEO, Shoot It Live / Voogly AB
+4673-150 00 22

Stefan Källström, Project Manager at Promedia
+4670-735 53 06

Voogly AB
Döbelnsgatan 65, Stockholm
Vi är superglada att kunna meddela att vi tecknat ett ramavtal med Promedia och deras 13 lokaltidningar. Läs pressmeddelandet nedan.

Royal Wedding Statistics

Shoot It Live delivered the live photo feed to The Swedish Royal Court

Shoot It Live delivered the live photo feed to The Swedish Royal Court

Shoot It Live hit a record in use during the Royal Wedding
Over 25 sites was using Shoot It Live to display live photo feeds, and most sites displayed the player on the landing page, which of course generates a lot of traffic. Our cooperation with Scanpix was a success and we hope to offer similar services in the future.

And in regards to traffic – it was huge!
We have since last Friday pushed out over 60 TB data. That’s 60.000 GigaByte data, consisting of small jpeg images with an average size of 30 KiloBytes each. At the same time we had over 1.7 billion requests (1,704,897,046 HTTP Requests)

In addition to all the photo feeds from the Royal wedding, both Aftonbladet, Politiken and Ekstra Bladet were using Shoot It Live from the World Cup in South Africa.

Videoplaza ads
Aftonbladet also ran ads in the Shoot It Live player for the first time. Since April Shoot It Live supports Videoplaza Monetizer and can show ads as preroll, mideroll or overlay. And because it’s Videoplaza, it’s smart, beautiful and outstanding. I do not know whether or not Aftonbladet or Videoplaza want to go out with statistics on ads served, but I know it was a huge amount.

Among the +25 sites that used Shoot It Live during the weekend there were sites in Germany, Finland, France, Denmark, Norway and Sweden.
See some links and screen shots below.

The Royal Wedding coverage