Signing Edda Media

We´re happy to announce that one of the leading and most innovative media groups in Norway, Edda Media will start to share live content using Shootitlive. Edda Media owns a number of Norwegian newspapers including Fredriksstad Blad, Budstikka, Sandefjords Blad, Laagendalsposten and Lierposten.

“At Edda Media we’re fond of new services. When we find things that not only are new, but also extremely useful we’re delighted. Shootitlive is of great value to the audience, and is super easy for the newsroom, the reporters and the photographers in the field.”

Tord Selmer-Nedrelid, Editorial developer at Edda Media

For Edda Media these factors have been essential to start using Shootitlive:

– Low threshold for use: Simple to use both in the field and for the newsroom to manage. There is a iphone app so that employees always have the abillity to quickly live publish media.

– Flexible: The Shootitliuve player is made in HTML5 with responsive design and scales well to all our platforms. You can send both images and video which will appear in the same gallery.

– High value for our visitors: The public expect pictures and video. We know that our audiences like picture galleries very much. Then they should get more of it.

– Fast: The news is happening now. Shootitlive allows us to cover events with pictures and video as it happens

– Crowdsourcing: Shootitlive is very good to collect images from users. Our visitors can send pictures into the system via email. It’s easy and quick to approve images before they are published.

– Compatible: Shootitlive can be combined with our existing advertising systems, and thus capitalized on.

– Track record: Although the company is new, they already have an impressive list of Newspaper customers in several countries.

– Nice People: Shootitlive are a small company with people who are very involved in the product. Eivind Vogel-Rodin is one of the founders of Shootitlive. He is both a nice guy and has worked as a press photographer. Thus, he understands our needs as a news organization.

Read more on the Edda Media development blog.

Fredriksstad Blad and Laagendalsposten kicked off their Shootitlive usage by mixing the staffed photographers material with real time content fetched from their audience during the festivities on May 17th. Budstikka started with breaking news photos and videos when houses caught fire in Billingstad, Norway.

Andreas Ehn Joins Shootitlive Board of Directors

Press release, Stockholm 07 Dec 2011
Shootitlive who helps newspapers to live publish professional photos and video clips is pleased to welcome the former CTO of Spotify Andreas Ehn to it’s board of directors.

“Newspapers are changing and so are the photojournalists. Shootitlive is reinventing press photography in the digital newsroom”, says Andreas Ehn who is joining Shootitlive’s board of directors. “With Shootitlive photojournalists don’t have to worry about deadlines but let’s them focus on what they do best, capturing great photos”.

“We’re thrilled to have Andreas joining our board”, says Eivind Vogel-Rödin, Founder of Shootitlive AB. “Andreas expertise in the technology industry and his strategic and operational experience will make an invaluable addition to Shootitlive”.

Andreas Ehn is an entrepreneur and a well-respected advisor with a track record in technology. He’s currently a founding team member of the social gifting service Wrapp and prior to that he was the CTO of Spotify. Andreas will primarily focus on assisting Shootitlive in it’s global expansion.

Shootitlive helps newspapers to live publish professional photos and video clips. The service is intended for websites, where on-the-field photographers publish photos and video clips of current events live as they unfold, from any location with 3G coverage. Shootitlive AB was founded 2008 and is today used by Scandinavia’s largest newspapers in their online publications.

Shootitlive News:
Shootitlive Press (picture/logo):

For more information, please contact:

Eivind Vogel-Rödin, Founder, Shootitlive AB
+4670-221 04 60

Andreas Ehn, CTO and Co-founder, Wrapp
+4670-733 77 83 00

Shootitlive AB
Völundsgatan 6, 11321 Stockholm

Red Herring Finalist

We´re happy to announce that Shootitlive is selected as a Finalist for the 2011 Red Herring’s Top 100 Europe Award (we’re listed by our previous name Voogly AB). A prestigious list honoring the year’s most promising private technology ventures from the European business region.

All finalists are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in the telecommunications, security, Web 2.0, software, hardware, biotech, mobile and other industries completed their submissions to qualify for the award.

Needless to say, we are delighted to have been named as one of the leading early-stage private companies in Europe!

You’ll find the complete list of finalists here.

The Swedish Picture Of The Year Award 2011

Get your popcorn out and put on your glasses, the Swedish Picture Of The Year Award are just around the corner!

Tomorrow the Swedish Picture Of The Year Award will take place in Norrköping. I for one am very much looking forward to this year’s ceremony, not only because of the amazing photos and talent being recognized, but also to meet lots of friends.

I´m happy to say that Shootitlive is a proud sponsor and will offer a free live photo feed for press and public to publish and distribute to websites and social media. Get the live photo feed here.

We will also hold a workshop in which we will focus on trends in news reporting on the web and how photographers can transfer and publish photos straight from the camera. You are very welcome to attend! If you are interested to join email:

See you tomorrow!